TIBCO Now 2020 Event Branding

​Project Brief

​Overview:
Tibco Software Inc. is a cloud analytics software company, and is a provider of middleware and infrastructure software. It provides diverse software products in areas such as service-oriented architecture and core infrastructure, business optimization, and process automation and collaboration. Its professional services include consulting services such as systems planning and design, installation, and systems integration. 
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TIBCO holds a user conference every year called TIBCO NOW. The goal of the conference is to bring together technologies and technologists who help change the landscape of global business and society. It's a forum for customers, developers and partners to collaborate during the 3-day event.

Role:
​Visual Design

​Tools:
Adobe Illustrator, Adobe InDesign
​
Duration:
October 2019-December 2019

Goal:
Design brand visual identity for Tibco Now 2020 event.

Event Theme:
Sustainability, Innovation and Green.

​Challenge:

• Create a sustainable brand identity, using abstract and modern elements that convey eco-friendliness and innovation. 
• Using a futuristic designs and technology for inspiration, while incorporating subtle nods to nature and the environment. 
• Having a fresh approach to help the brand stand out and communicate their commitment to sustainability in a memorable way.

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The Process

Moodboard

Brand guideline

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Tibco NOW 2020 Branding Design Development

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Final Result