Hello Kitty Cafe
Project Brief
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Overview:
The Hello Kitty Cafe is a cafe that is inspired by the popular Japanese character Hello Kitty. The cafe has a charming and whimsical interior design with Hello Kitty-themed decor, furniture, and merchandise. The menu offers Hello Kitty-shaped desserts, pastries, and drinks, all presented to reflect the character's iconic design. For fans of Hello Kitty, the cafe provides a unique and immersive experience. Additionally, there is a traveling Hello Kitty Cafe truck that brings a small taste of the brick-and-mortar cafe experience to fans. Goal:
Designing responsive UI/UX for Hello Kitty Cafe website. |
Role: Visual design UI/UX Digital brand marketing designer Content strategy and development Tools: Adobe CC, Sketch, Basecamp Duration: January 2016-August 2017 |
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Issues:
Launched in 2014, the cafe used social media to connect with fans and make announcements. It has expanded into multiple locations, services, and food truck schedules, and needed a central place to provide all of the information. The cafe is operated under a licensing model with a third-party vendor making all operational decisions. |
Project Plan:
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The Process
The Journey
Style Guide
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Wire-frame
Project Completion
Desktop
Mobile
Result
The cafe business of Hello Kitty has expanded from just a cafe truck in 2014 to brick-and-mortar locations offering different services. With a website, the Hello Kitty Cafe can provide a lot of information to their fans about what they can expect when visiting the cafes. This is particularly helpful when long wait times are expected. Including the menu from different cafes online helps fans who are waiting in line to decide on their purchases more quickly. The website also features the truck schedule, making it easier for fans to know where to go. Additionally, the website provides a lot of information for future license partners who are interested in expanding the cafe business.
The cafe business of Hello Kitty has expanded from just a cafe truck in 2014 to brick-and-mortar locations offering different services. With a website, the Hello Kitty Cafe can provide a lot of information to their fans about what they can expect when visiting the cafes. This is particularly helpful when long wait times are expected. Including the menu from different cafes online helps fans who are waiting in line to decide on their purchases more quickly. The website also features the truck schedule, making it easier for fans to know where to go. Additionally, the website provides a lot of information for future license partners who are interested in expanding the cafe business.